All professional real estate and finances websites are based on web standards and separate the look of your web pages from the written content of a site. This allows to solve the problem with getting negative points for a non-standards based business site. If you have a design separating style from content, such standards based business website will allow people resorting to screen readers, mobiles, PDA’s and other web browsing techniques to be able to visit and navigate your site. Such devices often have problems with proper displaying of table based layouts and large images so non-standards based financial websites are frequently unusable. In the second generation of the web an even wider array of platforms for participating in financial, real estate or merchandise market becomes available. Adopting web standards is the only solution that ensures a desired level of uniformity across multiple platforms with your business site. For example, if you have a mortgage and real estate website that is not accessible then your business offer will be confined only to certain number of customers. It is quite obvious that such circumstances are not profitable in business activities.

A potential drawback to a standards compliant business website is that you may find certain site add-ins such as some bulletin boards, calendars and other dynamic content are not written in a standards compliant way. This may become an issue when the add-in content is the only solution that perfectly meets your functional requirements. In some cases it may be required to forgo full standards compliance on pages where your non-standards compliant dynamic content is a necessity and migrate the page when  the developers finally decide to adopt standards.